Creative Direction
Shape the idea, set the visual direction and guide the work through to execution.
- Concept development
- Art direction
- Visual development
- Team direction
Omar Emam
Creative Director · Branding, Motion & AI
A selection of recent projects
Selected works
TUL8TE | NANO — AiA series of AI-generated scenes created for the “Nano” music video by TUL8TE and Saint Levant.
Al jazeera 360 — Rebranding & MotionA launch film introducing Al jazeera 360 New rebranding through Arabic typography, graphic transitions and a vivid cyan-to-violet visual system.
Nike Cairo — AiA self-initiated campaign study connecting the energy of street football in Cairo with Nike’s global visual language, told through cinematic AI imagery and social-first applications.
Rondo — Brand IdentityA visual identity for Rondo, an animation studio. A flexible symbol system, expressive color and character-led applications give the brand a playful voice built for motion.How I can help
Services
Branding
Build a recognizable identity and a consistent system across the places a brand appears.
- Brand identities
- Logo design
- Visual systems
- Brand guidelines
- Typography & layout
Motion & Animation
Bring identities and stories to life through movement, from a logo to a complete show package.
- Animation
- Logo animation
- Title sequences
- Show openers
- Broadcast graphics
AI Production
Develop images and films through AI production, with a clear concept and consistent visual direction.
- AI image making
- AI video
- AI production
- Campaign visuals
- Visual consistency
Digital Design
Design websites and digital experiences that carry the brand system across screens.
- Website design
- Digital design
Campaigns & Social
Extend visual worlds into campaign assets and social content for every audience.
- Social media design
- Campaign content
- Brand applications
The person behind the work
About me
What I do
I’m a Creative Director working across branding, motion and AI. I lead ideas and teams while staying close to the making, from the first sketch to the final frame.
My background
I started designing at 16, and graphic design quickly became a passion. Since then, curiosity has led me through branding, social media, advertising, motion, animation and AI. I also founded MadeByPeople, my creative studio.
My approach
Curiosity keeps me moving. I’m always learning, experimenting and looking for new ways to turn ideas into visual worlds. I enjoy working across different parts of graphic design and staying involved in the making.
